Ida Aalen

User testing on any budget

Most of us will agree user testing is a good idea. So how come we don't do it more often? In this talk, Ida will show you how to do user testing even on tiny budgets and with almost no time available. She'll share practical tips and tools, as well as hands-on examples. We've even heard she swears that everyone will find at least one technique they can start using tomorrow. Bonus? She'll share arguments to convince your boss to spend more resources on user testing.